Powerade made its debut in Albania’s sports scene during the Albanian Beach Volley tournament, one of the summer’s most energetic competitions. Set along the vibrant coastline, the event brought together athletes and fans in a dynamic atmosphere filled with competition and excitement.

Throughout the tournament, Uji Ftohtë Tepelene and Powerade supported players and spectators with essential hydration under the summer sun. As athletes gave their best on the sand, the brands stood for performance, endurance and refreshment.

Their presence reinforced the importance of hydration in sports and highlighted a shared commitment to promoting active, healthy lifestyles across Albania.