On May 24th, over 6,000 attendees gathered at Sheshi Skënderbej for an electrifying night with international DJ Mahmut Orhan—and Coca-Cola was proudly at the heart of it all. From 18:00 to midnight, our vibrant presence transformed the square into a dynamic celebration of music, energy, and brand love.

Our Coca-Cola Engagement Corner stood out as a true highlight, drawing in thousands with interactive experiences, engaging brand touchpoints, and creative installations. Featuring LED entrances, branded arches, video loops, and eye-catching displays, we brought the Share a Coke spirit to life. Customizable gifts such as printed T-shirts, tote bags, bracelets, and cellphone stickers created personal connections with fans.

Custom photo frames, and sustainability elements—like recycling signage—demonstrated our commitment to both impact and responsibility.