Coca-Cola, more Albanian than you think!
The history of Coca-Cola in Albania may not date back the furthest, but it is undoubtedly one of the most significant; since it officially entered the Albanian market 27 years ago, Coca-Cola has had an impactful run for the economy of the country, while also influencing the culture and society.
It was 1994 when Coca-Cola Bottling Albania opened its doors. Only 4 years had passed since the collapse of the totalitarian system and the opening of the economy. For many Albanians, however, Coca-Cola had long represented the name of a dream, an object of fantasy and curiosity to know more about the outside world.
The workings for the establishment of the Coca-Cola factory in Albania lasted 83 days, while the company started its activity with 20 employees.
Today, with 342 employees and a portfolio of iconic brands: Coca-Cola, Fanta, Sprite and Schweppes, Coca-Cola in Albania represents a real economic power. In terms of employees, CCBS has had a total impact of 2,800 employees, of which 342 are direct and 2,458 indirect.
A research by SDA Bocconi School of Management calculated the company’s impact on the country’s economy by highlighting the jobs and income generated thanks to Coca-Cola’s presence in Albania, as well as the social impact and tangible commitment to the environment.
From north to south, our beautiful Albania is a cradle of diverse, authentic and unique culture and traditions. The place where all these intertwine in the most spontaneous way is Tirana. Our capital is a living manifestation of the impact that CCBS has had on the entire Albanian society, economy and culture.
In Tirana, CCBS resources are distributed among the three main factors of the system: 246 million Lek for households; Lek 1,111 million for enterprises; with a total of ALL 1,357 million, or equal to 0.22% of Tirana’s GDP. The complex impact on employment for Tirana is equal to 873 employees.
Coca-Cola in Albania generated in 2019 resources of 3,267 million Lekë, as much as 0.19% of Albania’s Gross Domestic Product.
*56% refers to administration employees and specialists, sales representatives are up to 14% higher and those of managers / executives up to 40% higher.
Impact on the circular economy
In July this year, Coca-Cola in Albania introduced in July this year bottles with 100% recycled plastic (rPET), for all brands in the company’s portfolio in 0.45L & 0.9L formats, investing in a total of 4,740,000 packages, during 2021 only. Coca-Cola in Albania also introduced the new dynamic bottle of the Sprite product, a departure from its historic green packaging, for a transparent PET easily recyclable.
This innovations in the production of rPET bottles are part of the long-term strategy of The Coca-Cola Company, within the project “World Without Waste”.