This Valentine’s Day, Coca-Cola brought the spirit of love to the heart of Tirana with a special activation at Skanderbeg Square. The city center was transformed into a vibrant meeting point photo booth filled with glowing heart installations, red balloons, and a festive atmosphere that invited people to celebrate together.

Couples, friends and families gathered despite the winter rain, creating warm and joyful moments under the lights. The iconic heart-shaped stage and interactive photo booth became popular spots, where visitors captured memories and shared messages of love in different languages.

Through music, lights, and engaging experiences, Coca-Cola turned the square into a true “City of Love,” spreading connection and positivity throughout the evening. The activation reflected the brand’s commitment to bringing people together and celebrating the moments that matter most.