On March 19th, Coca-Cola Bottling Shqipëria hosted its annual “Goals Ahead – Marketing Plans 2026” convention at the University of Arts, bringing teams together to align on priorities, strategy, and ambitions for the year ahead.

The event served as a key moment to reflect on 2025 achievements and set a clear direction for 2026. Through a series of presentations, teams shared insights on performance, marketing plans, and commercial priorities, reinforcing a unified vision for growth.

Opening the event, President Luca Busi emphasized the importance of collaboration, innovation, and strong execution in achieving our goals.

With a clear roadmap and a motivated team, CCBS is ready to move forward with focus and ambition, turning strategy into results throughout 2026.