On May 31, the “Share a Coke” campaign joined Sono Entertainment’s headline festival at the Lake of Tirana, featuring &ME and Adam Port and attracting more than 22,000 attendees.

The Coca-Cola Chill Zone became one of the event’s highlights, offering festival-goers a refreshing and interactive space to relax, enjoy an ice-cold Coca-Cola, and take part in the “Share a Coke” experience. Visitors received personalized giveaways, including branded T-shirts, and captured memorable moments throughout the activation.

With its vibrant presence, Coca-Cola added energy, color, and connection to one of the season’s biggest music events.