From June 13 to 15, the Eagle Beat Festival turned the city into a vibrant music hub, welcoming more than 7,000 attendees and featuring top international DJs alongside leading Albanian artists.

Coca-Cola brought extra energy to the event with the “Share a Coke” campaign, creating a lively branded space where visitors could enjoy refreshing drinks, connect with friends, and take part in interactive activities. Guests received custom giveaways such as T-shirts and tote bags, while the Coca-Cola photo booth offered fun, shareable moments throughout the festival.

The activation added color and excitement to the experience, reinforcing Coca-Cola’s connection with music, youth culture, and moments meant to be shared.