History

Coca-Cola in Albania Since 1994

1994 1
Foundation and Start of Operations

Foundation and Start of Operations

Coca-Cola Bottling Shqipëria (CCBS) is established and officially begins operations in Albania.. 1
1997
Consolidation of the Coca-Cola Brand

Consolidation of the Coca-Cola Brand

Coca-Cola is quickly positioned as an iconic brand in the Albanian market. The construction of the first national distribution network begins, covering key points of sale and out-of-home consumption (HoReCa).
2000
Investments and Expansion After the Crisis

Investments and Expansion After the Crisis

After 1997, CCBS reinvests in:
  • New production lines
  • Increased capacity
  • Operational stabilization
  • The portfolio expands with Fanta and Sprite, strengthening market presence.
2000 - 2010
Building a Modern Business Model

Building a Modern Business Model

CCBS transitions from an initial operation to a structured international business model. The portofolio expands with brands such as Schweppes and Uji Tepelene.
Continuous investments are made in:
  • Production technology
  • Quality and food safety standards
  • Logistics and distribution
  • The company becomes a key player in the development of the non-alcoholic beverage market in Albania.
2010 – 2014
Market Leadership & 20th Anniversary

Market Leadership & 20th Anniversary

CCBS celebrates its 20th anniversary in 2014 and launched Project 100%, an initiative aimed at achieving full coverage of the Albanian market.
Total investments exceed USD 50 million.
2015 – 2020
Portfolio Diversification

Portfolio Diversification

The portfolio expands with Monster Energy and CCBS strengthens its role in: HoReCa, modern retail, events and out-of-home consumption.
2020 – 2023
Sustainability & Responsibility

Sustainability & Responsibility

CCBS reinforces its position as a company with real economic and social impact.
The First volunteer Sustainability Report is published. Strong focus on: environment, community and ESG standards.
2024 – 2026
Carbon Neutral Ambition

Carbon Neutral Ambition

CCBS announces its objective to become the first Carbon-Neutral company in Albania by 2030.
Leading its business model in Albania, CCBS aims to go on another level, being the first company to go Carbon-Neutral by 2030, with a clear Roadmap on action and investments, contributing as such to a brighter Albania society.