As an active part of the city’s life and cultural evolution, Coca-Cola continues to support creative initiatives in Tirana as a strategic partner of “Tirana, European Youth Capital 2022.”

On October 25, 2022, three new artistic murals were officially unveiled as part of the Mural Art of Tirana initiative—one of the capital’s most vibrant urban art events. Through this project, Coca-Cola in Albania contributed to promoting creativity and reimagining public spaces as platforms for artistic expression.

The inauguration ceremony brought together the Deputy Mayor of Tirana, Keti Luarasi, the Coordinator of “Tirana, European Youth Capital 2022” from the National Youth Congress, Aspasjana Kongo, the General Director of Coca-Cola Bottling Shqipëria, Fabio Colliva, as well as young artists, art enthusiasts, and citizens.

Throughout the year, Coca-Cola has supported various initiatives under the “Tirana, European Youth Capital 2022” program. As part of the mural project, a group of young artists participated in a three-day training workshop, where they developed their creative concepts. During the sessions, Coca-Cola representatives also shared insights on creativity, brand storytelling, and the company’s long-term commitment to sustainability and community engagement.